How does circularity in packaging work in practice?

Circular systems are already working in practice across Europe! At SmartRetur, we see every day how reusable transport packaging creates real efficiency gains while cutting emissions and waste. Proud to be part of Reusable Packaging Europe (RPE)’s shared effort to make circular logistics the new standard for European supply chains.

Together with Reusable Packaging Europe, we had the opportunity to demonstrate circularity in packaging in practice to EU Commissioner Jessika Roswall, who visited one of our members’ service centres to see how reusable transport packaging operates across Europe.

Read the full whitepaper here:

White-paper-RPEs-policy-roadmap-towards-a-truly-circular-and-competitive-European-economy-.

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Commissioner Roswall observed the full loop firsthand - from the moment empty trays return from retailers to their redistribution and reuse across the continent.

These systems are low-carbon, efficient, and circular by design. They show that circularity is not a distant ambition but a tangible reality, where sustainability and efficiency reinforce one another.

Reusable packaging is one of Europe’s strongest opportunities to accelerate the circular economy. With the upcoming Circular Economy Act, the EU can shift reusable transport packaging from the sidelines to the forefront.